Skip to content

Launch

Starting a food brand.

Four fixed packages, in order. Each one ends closer to a first production run with Poorti. Package fees are credited against your first production orders with Poorti.

Packages

  1. 0Blueprint

    One week

    Viability check on the product idea, unit-cost sheet, FSSAI licensing route, label and pack brief, and a manufacturing quote from Poorti.

    Paid in full in advance.

    TBD · price

    Book a Blueprint

    Booking opens when the payment link is set: TBD · payment link

  2. 1Launch Kit

    Formulation, FSSAI licensing, label compliance, pack design and the first production run.

    Half in advance.

    TBD · price

    Ask about Launch Kit

  3. 2Go to Market

    Brand identity, website, Amazon, Blinkit and Zepto listing preparation, starter social content.

    Half in advance.

    TBD · price

    Ask about Go to Market

  4. 3Growth retainer

    Monthly

    Monthly social, marketplace ads and distributor introductions.

    Billed monthly in advance.

    TBD · price

    Ask about Growth retainer

Distribution and marketplace work means access and preparation: introductions, listing preparation and the pitch pack. Listings and outcomes are decided by the marketplaces and distributors, not by us.

The Circle

The part of the circle a Launch brand starts with.

  • UnjhaSeed spices: cumin and fennel · Farmers
  • AhmedabadFood testing laboratories · Laboratories

What each place is known for, and what grows there, is on the full map.

See the whole circle

One vada pav. Where it comes from.

The kind of product a Launch brand starts with. Turn it, then take it apart.

  • Pav
  • Dry garlic chilli chutney: Garlic Chili Chutney · garlic line. Origin: to be confirmed.
  • Batata vada: Potato flakes · Vadapav Masala. Origin: to be confirmed.
  • Fried green chillies
  • Coriander-mint chutney
  • Pav