Launch

Start a food brand.

Four fixed packages, in order, for founders in India. Each one ends closer to a first production run with Poorti. Start with the Blueprint: its fee is credited in full against the Launch Kit if you go ahead within 60 days.

For founders outside India: your market studied, your brand and pack made for your country, and your product made in India. Start with the market audit: its fee is credited in full against Brand, compliance and pack if you go ahead within 60 days.

1Blueprint
Viability check, unit-cost sheet, FSSAI licensing route, label and pack brief, and a manufacturing quote.
Paid in full when you book.
₹19,999 + GST
Book on WhatsApp
2Launch Kit
Formulation, FSSAI licensing, label compliance and pack design, and the first production run set up with a maker. Production is billed separately.
Half when you book, half at handover. FSSAI government fees at cost.
₹99,000 + GST
Book on WhatsApp
3Go to Market
Brand identity, website, marketplace listing preparation and starter social content.
Half when you book, half at handover.
₹79,000 + GST
Book on WhatsApp
4Growth, Starter
Monthly social content and marketplace upkeep.
Billed monthly in advance. Three-month minimum. Ad spend extra.
₹25,000 + GSTper month
Growth, Pro: Monthly social, marketplace ads management and distributor introductions. ₹60,000 + GST per month.
Book on WhatsApp

Distribution and marketplace work means access and preparation: introductions, listing preparation and the pitch pack. Listings and outcomes are decided by the marketplaces and distributors, not by us.

Step 1
Market audit
Your market studied from public sources: who sells your category, what the rules require, what the pack must carry, and the shelf price range.
US$299
Paid in full when you order.
Credited in full against Brand, compliance and pack.
See a sample Book on WhatsApp
Step 2
Brand, compliance and pack
Brand identity, a label checked for your market and pack design for one product, ready to be made in India.
US$1,490
Half when you book, half at handover.
Book on WhatsApp
Step 3
Made in India
Your product made by a maker in the circle, documented and shipped on your terms.
Quoted per job
Quoted per production run.
Get a quote
Not sure yet? Start here
30-minute call
Your product, market and next step, talked through with the house.
US$29
Paid in full when you book.
Credited in full against Market audit.
Book on WhatsApp

Choose how to start

For founders in India

Starting a food brand?

Try it first
30-minute call
Your idea, market and next step, talked through with the house.
₹999 + GST
Paid in full when you book.
Credited in full against Blueprint.
Book on WhatsApp
Recommended
Blueprint
Viability check, unit-cost sheet, FSSAI licensing route, label and pack brief, and a manufacturing quote.
₹19,999 + GST
Paid in full when you book.
Credited in full against Launch Kit.
See a sample Book on WhatsApp
Go all in
Launch Kit
Formulation, FSSAI licensing, label compliance and pack design, and the first production run set up with a maker. Production is billed separately.
₹99,000 + GST
Half when you book, half at handover. FSSAI government fees at cost.
Book on WhatsApp

Book on WhatsApp and the house confirms scope and payment with you.Every price Refunds

For founders outside India

Starting a food brand abroad?

Try it first
30-minute call
Your product, market and next step, talked through with the house.
US$29
Paid in full when you book.
Credited in full against Market audit.
Book on WhatsApp
Recommended
Market audit
Your market studied from public sources: who sells your category, what the rules require, what the pack must carry, and the shelf price range.
US$299
Paid in full when you order.
Credited in full against Brand, compliance and pack.
See a sample Book on WhatsApp
Go all in
Brand, compliance and pack
Brand identity, a label checked for your market and pack design for one product, ready to be made in India.
US$1,490
Half when you book, half at handover.
Book on WhatsApp