POORTI platform provides following benefits for banks/ Financial Institutes:
1. POORTI platform facilitates Transaction-linkage to funding to farmers ensuring the right use of fund and thereby improving the repayment prospects of borrowing farmers.
2. It provides easy Access to Agro-Input Producer’s Sales Transactions for Cash Management and cross-sell, up-sell of other banking/ financial products and services (including insurance).
3. It acts as another Sales channel for borrowing Agro-equipment/ Agro-input manufacturers that expand their reach and revenue, and thereby improving their repayment prospects.
4. It increases Operational Efficiency due to online status monitoring of order, loan requests, pending payments and UPI integration.
5. It ensures Targeted and Effective Advertisement of Crop loans/ Farm loans etc to right prospects (farmers, dealers etc).
6. It supports limited cash / Less CASH economy in letter and spirit.
7. It provides easy Access to Farming Customers with messaging/ alerts in built into the platform. Banks such as some of the Regional Rural Banks, Cooperative Banks who do not have mobile banking application, will find this very useful.
8. It offers opportunity to grow business easily with our e-KYC-verified database of farmers and dealers.
9. It provides access to our village-based network of farm-friends for any services like renewal of KCC limits etc.
10. It improves service quality for farming customers with provision of tracking their grievances and escalation.